When I launched HMN.plus as an AI consultancy, my aim was to empower businesses with the tools and knowledge they needed to leverage AI effectively. Over time, this evolved into a product—a scalable AI automation system. But a recurring challenge has been the varying stages of AI adoption among clients. Some are just starting out, exploring basic tools like ChatGPT. Others are advanced users, integrating AI agents and using sophisticated platforms.
This diversity in client experience prompted a key realization: success in the AI sector is not solely about pushing a product. It's about offering the right guidance based on where clients are in their AI journey.
My recent conversation with a prospective client reinforced this perspective. People need support that aligns with their current understanding and experience of AI. I've developed a scaling funnel, which is less about selling and more about educating. The goal is to equip clients with the knowledge to make informed choices—whether or not that leads to adopting our product.
Clients must be aware of the potential risks and benefits of AI approaches. For instance, AI agents can seem attractive, but they aren't always the most cost-effective solution, especially when AI tokens are subsidized. Then there's the question of hallucinations—those unpredictable instances when AI systems output incorrect information—and how they affect decision-making and accountability.
To build trust and foster genuine relationships, I've embraced a systems perspective. AI systems are deterministic in nature, meaning they don't necessarily produce consistent results without proper configuration and oversight. It's crucial for clients to understand this as they navigate their AI journey.
When we meet clients where they are, we're not just offering a product. We're building a relationship based on understanding their needs and providing honest guidance. This approach doesn't just scale my business; it lays the foundation for trust and long-term collaboration.
Ultimately, the best approach to offering AI solutions is one that is transparent and client-focused. By providing insights into the complexities of AI—from the functionality of AI agents to the implications of determinism—we empower clients to choose what's best for them. This could mean opting for our product, or it might mean choosing another platform. What's important is that they make an informed, confident decision.
While AI technology continues to evolve quickly, the principles of good business remain steady. Meeting clients where they are fosters loyalty and helps them succeed. In the fast-paced world of AI, there's no better strategy.